Browsing all posts in Digital Strategy.
Dell Swarm – Dell group buying
Dell Canada and Singapore recently conducted a consumer trial of Dell Swarm. It’s a “group buying” concept that goes beyond Dell’s tradition of direct response and into the social space.
A “swarm” is a group of 1 to 15 people who commit to buying a Dell computer at an increasingly reduced price over 72 hour period.
E.g [...]
Westfield Gift Card $10,000 Facebook Comp
I’m not one to snitch, but can anyone explain how promotions like Westfield’s (already wildly popular) $10,000 Gift Card giveaway are allowed under the current Facebook Promotions T&Cs?
I’ve been researching Facebook’s Promotion terms and compliance for a number of clients lately and always run into the same question – if it’s not technically allowed and [...]
Best startup office?
The with arse falling out of the economy and subsequently the travel industry, there’s never been a better time to dedicate 6 months on that million-dollar startup idea you’ve never got around to doing. Why not pack your laptop and even your startup team and move somewhere beautiful?
For me, the aggregate price of moving to [...]
THe mystery of the (highly localised guerilla marketing) online dating lawn signs
If you live in America (300mil + of you do, I don’t) you’ve probably seen one of these signs. Apparently, there are at least 8000+ variations of them, all with highly taregted domain names, all advertising online dating.
Who is responsible? Who runs the online dating service (more of a data acquisition mechanic than anything else) [...]
Crowdsourcing: The Trailer, by Jeff Howe
I have a massive hard-on for crowdsourcing. I talk about it to anyone who will listen, and there’s at least one or two slides in any Powerpoint deck I present dedicated to it.
It’s saved me time and made me money, and continues to do so.
Jeff Howe, who coined the term “Crowdsourcing” in a Wired magazine [...]
10 Reasons It Would Rule to Date a Unicorn
Oh this is cute. This little piece of viral content for dating site Mingle2 is currently 4th on today’s Most Popular Digg list. It has ~2800 digs and almost 300 comments. It probably took about 30mins to write and a few hours to illustrate, and will get Mingle2 a decent amount of exposure.
10 Reasons It [...]
Does Google use Analytics accounts to link SEO domain ownership?
One of the tactics employed by Search Engine Optimisation Marketers is to create their own link network of niche sites that contain pages that rank well for certain keywords. All these sites are operated by the same marketer, and are used to boost the inbound link popularity of other pages within their network. These sites [...]
The Viral Waistcoat – Interesting travels South, North, East & West
Just got home from the Interesting South II conference. That’s II as in “two”, not “eleven”.
A smorgasbord of non-usual, interesting short format talks (in the vein of TED) about topics that interest the speakers – and in most cases – the audience.
The talk that interested me most was Russ Tucker’s review of his year-old “Viral [...]