Browsing all posts in Aus Digital Industry.

Westfield Gift Card $10,000 Facebook Comp

I’m not one to snitch, but can anyone explain how promotions like Westfield’s (already wildly popular) $10,000 Gift Card giveaway are allowed under the current Facebook Promotions T&Cs?
I’ve been researching Facebook’s Promotion terms and compliance for a number of clients lately and always run into the same question – if it’s not technically allowed and [...]

Yellow Pages starts getting friendly with Google?

Looks like Sol Trujillo and the Sensis team have finally realised that their flagship product – everyone’s favourite impromptu monitor-stand – “Yellow“, might not be worth its (singificant) weight in dead trees unless it’s open to search engine indexing.
From B&T Magazine (Australia)
YELLOW.COM.AU OPENS UP
Sensis has opened the door of www.yellow.com.au, to search engines for the
first [...]

The Viral Waistcoat – Interesting travels South, North, East & West

Just got home from the Interesting South II conference. That’s II as in “two”, not “eleven”.
A smorgasbord of non-usual, interesting short format talks (in the vein of TED) about topics that interest the speakers – and in most cases – the audience.
The talk that interested me most was Russ Tucker’s review of his year-old “Viral [...]