Comments on: Westfield Gift Card $10,000 Facebook Comp http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/ Digital Strategist and all-round nice guy Thu, 12 Aug 2010 00:04:47 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Mandi http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5248 Mandi Tue, 18 May 2010 16:28:29 +0000 http://tomkelshaw.com/?p=333#comment-5248 Just came across the post from your sidebar links and everytime I read about it, I get fired up. It was pulled 3 days into the competition as it violated the promo T&Cs but the biggest problem I have with it is that apparently they are shopping it around to award programs. If another client were to replicate this campaign, they could lose any existing Facebook page and their own personal account. Despite this, at ad:tech it was made quite clear they'd do it again in a heartbeat. Don't think we'll be risking the existing fanbases of our clients to "engage" 369k+ users and piss off so many more Just came across the post from your sidebar links and everytime I read about it, I get fired up. It was pulled 3 days into the competition as it violated the promo T&Cs but the biggest problem I have with it is that apparently they are shopping it around to award programs. If another client were to replicate this campaign, they could lose any existing Facebook page and their own personal account. Despite this, at ad:tech it was made quite clear they'd do it again in a heartbeat. Don't think we'll be risking the existing fanbases of our clients to “engage” 369k+ users and piss off so many more

]]> By: all your mum wants for christmas is a westfield gift card. « little paper aeroplane http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5246 all your mum wants for christmas is a westfield gift card. « little paper aeroplane Mon, 08 Feb 2010 09:15:31 +0000 http://tomkelshaw.com/?p=333#comment-5246 [...] who registered the chance to be in the draw to win a $10 000 gift card. The image above is from here, along with an article explaining what the hell is going on. Personally, when companies use a style [...] [...] who registered the chance to be in the draw to win a $10 000 gift card. The image above is from here, along with an article explaining what the hell is going on. Personally, when companies use a style [...]

]]> By: Steven Cousley http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5240 Steven Cousley Sat, 28 Nov 2009 13:03:01 +0000 http://tomkelshaw.com/?p=333#comment-5240 I think you may have misrepresented the entry terms for the competition. I entered the application and was not required to change the status message myself. The application updated my status message. This I think is the loophole that allows this form of viral competition. In fact I have discovered there are some facebook members who are manually changing their status assuming this will give them an entry into the competition. This is not the case. I think you may have misrepresented the entry terms for the competition. I entered the application and was not required to change the status message myself. The application updated my status message. This I think is the loophole that allows this form of viral competition. In fact I have discovered there are some facebook members who are manually changing their status assuming this will give them an entry into the competition. This is not the case.

]]> By: Steven Cousley http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5232 Steven Cousley Sat, 28 Nov 2009 05:03:01 +0000 http://tomkelshaw.com/?p=333#comment-5232 I think you may have misrepresented the entry terms for the competition. I entered the application and was not required to change the status message myself. The application updated my status message. This I think is the loophole that allows this form of viral competition. In fact I have discovered there are some facebook members who are manually changing their status assuming this will give them an entry into the competition. This is not the case. I think you may have misrepresented the entry terms for the competition. I entered the application and was not required to change the status message myself. The application updated my status message. This I think is the loophole that allows this form of viral competition. In fact I have discovered there are some facebook members who are manually changing their status assuming this will give them an entry into the competition. This is not the case.

]]> By: me http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5231 me Fri, 27 Nov 2009 09:10:04 +0000 http://tomkelshaw.com/?p=333#comment-5231 everyone is now updating their status on facebook saying it is a hacker or virus or something how true is this? everyone is now updating their status on facebook saying it is a hacker or virus or something how true is this?

]]> By: Lauren http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5230 Lauren Thu, 26 Nov 2009 23:04:05 +0000 http://tomkelshaw.com/?p=333#comment-5230 Where do I apply for it??? Where do I apply for it???

]]> By: nic http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5229 nic Thu, 26 Nov 2009 19:10:00 +0000 http://tomkelshaw.com/?p=333#comment-5229 everyone now is saying its all a hoax is this true? everyone now is saying its all a hoax is this true?

]]> By: nic http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5228 nic Thu, 26 Nov 2009 19:09:12 +0000 http://tomkelshaw.com/?p=333#comment-5228 everyone now is saying its all a hoax is this true? everyone now is saying its all a hoax is this true?

]]> By: LeR0y http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5227 LeR0y Thu, 26 Nov 2009 10:40:38 +0000 http://tomkelshaw.com/?p=333#comment-5227 But you don't actually send the comp on<br>You're only posting it to your own status<br>It's up to your friends to actually click on<br>"Enter the competition now"<br>IS this how they're getting away with it? But you don't actually send the comp on
You're only posting it to your own status
It's up to your friends to actually click on
“Enter the competition now”
IS this how they're getting away with it?

]]> By: dougyboi http://tomkelshaw.com/2009/westfield-10000-facebook-comp-rtfm/comment-page-1/#comment-5226 dougyboi Thu, 26 Nov 2009 07:26:12 +0000 http://tomkelshaw.com/?p=333#comment-5226 <a href="http://westfieldgiftcards.com.au/giftcard/alliwant/" rel="nofollow">http://westfieldgiftcards.com.au/giftcard/alliw...</a><br><br>To enter, individuals must then, during the Promotional Period, input their email address as requested on the landing page, agree to the Terms and Conditions, opt-in to receive future communication from the Promoter and agree to accept the Westfield Facebook application on the Facebook Platform. To accept the Westfield Facebook application, individuals must click on the link provided on the landing page and agree to upload the application. When the Westfield Facebook application has been uploaded, individuals must then update their Facebook status to read as “All I Want for Christmas is a Westfield Gift Card” using the application functionality. Once an individual’s Facebook status has been updated correctly, the Westfield Facebook application will be deemed successfully completed and individuals are then permitted to update their Facebook status at any time. No other means of status updates will be accepted. http://westfieldgiftcards.com.au/giftcard/alliw...

To enter, individuals must then, during the Promotional Period, input their email address as requested on the landing page, agree to the Terms and Conditions, opt-in to receive future communication from the Promoter and agree to accept the Westfield Facebook application on the Facebook Platform. To accept the Westfield Facebook application, individuals must click on the link provided on the landing page and agree to upload the application. When the Westfield Facebook application has been uploaded, individuals must then update their Facebook status to read as “All I Want for Christmas is a Westfield Gift Card” using the application functionality. Once an individual’s Facebook status has been updated correctly, the Westfield Facebook application will be deemed successfully completed and individuals are then permitted to update their Facebook status at any time. No other means of status updates will be accepted.

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