Where the Hell is Matt?

Dancing Matt Harding got paid to make this viral for “Stride Gum”. Matt dances all over the world and Stride reap the inbound links from YouTube, Matt’s blog and marketing sites.

Content isn’t just “king”, it’s sometimes pretty cheap. This probably cost less in talent and crew fees than most TVCs, let alone those with a big star. Watch the YouTube hits add up.

See: http://www.wherethehellismatt.com/about.shtml