MINI Calculator – What’s your Carfun Footprint?

What’s a Carfun Footprint? It’s the measure of how much “fun” your car is, taking into consideration environmental considerations like emissions and fuel efficiency.

Agency Butler Shine Stern & Partners have released this fun little online Carfun Footprint calculator for Mini USA. It takes your car make and model as inputs, then computers your Footprint using data from an independent customer vehicle experience survey, as well as EPA (USA) fuel efficiency, emissions and production cost factors.

There’s a Layman’s explanation of their methodology, but for a complete rundown, click on “Rocket Scientist’s Version”. Cute.

A nice example of creative value for your product, and residual value-added experiences for your customers, by inventing a point of difference that is supported and believable.

How to improve on the Carfun Footprint site for Mini

1. Better send-to-friend!

Hopefully new extensions would include a “taunt your frivolous mates” send-to-friend option, where you can berate your irresponsible (or buzzkill) friends for having a car that is either too fun, or not fun enough..

2. Include motorbikes!

I have a sneaking suspicion that my Yamaha R6 or better still, new Suzuki GSXR750 might bee a teeeeency bit more fun at a substantially smaller environmental impact. Time for one of the motorbike makers to subvert this campaign, I say.