Clear, instructional copy can still have personality.

Peerless Faucets sell taps. As such, they probably sell taps to a lot of D.I.Y home handypeople, some of whom might not be accredited plumbers. They’ve scored 2 FTWs with this set of instructions:

• Identify the real user need - Installing the new tap is easy, removing the old one is hard.
• Create a set of brilliantly written, clear instructions detailing how to remove the old tap (so you can install a new one of theirs, natch)

>> Read the whole, gorgeous set of faucet-removal instructions here

Via: Viget Labs Design Blog. If you have room for more blogs, i heavily recommend all of theirs, for their design, content and approach. Amongst the best group of company blogs I’ve seen.