Sarcasm is not the lowest form of humour. Not by a long shot. There exists a far baser, even sub-terranean level of low humour, and it’s rising fast to the surface this Olympic season. I speak of the racially themed stereotype pun. Working in and around advertising, I run afoul of the pun (verbal, written and visusal) almost every day. The wounds will probably never heal.

I’m yet to see a “Me so solly!” reference, so the most heinous variants has to be the Chinese food pun. But there’s WEEKs of opportunity left for someone to bust out a “Me So Solly!” and just make my brain explode.

My observed current medal tally stands at:

CURRENT GOLD WINNER: TAB betting point of sale signage for Beijing olympic betting

Beijing Olympics Chinese Food Pun - TAB Sportsbet

SILVER MEDAL WINNER: Basically anything to do with Stephanie Rice. As well as being fairly easy to look at, the name is worth it’s weight in well… you know. Overheard or observed on Channel 7 in the past 3 days:

• “Special Fly Rice”
• “Rice will take away gold in China”
• “Rice steams through the competition”

BRONZE MEDAL WINNER: [TBC, Check back for updatres]