Don’t Stop Believin’ Kids
Wait until 1:32 when the chubby soloist with the intense eyebrow work belts out the bridge.
Canadian Gov. General eats raw seal heart
In this week, I’ve eaten llama, alpaca and guinea pig, amongst other beasts. I mean, I am in Peru, it’s only customary. But I need to tip my hat to Canadian Governor-General Michelle Jean, who gutted and ate the raw heart of a seal.
As a sign of solidarity with the Inuk, Inuit and Nunuvut people, who are protesting the E.U’s ban on seal-hunting as cruel. The indigneous people of Canada rely on seal-meat, fur and other products to stay so cute and round during the harsh winters. The E.U is apparently more concerned about commercial culling than traditional subsistance hunting, with furs being sold to European and Chinese clothing manufacturers.
Whether you agree with seal-hunting or not, you’d have to admite it took some heart indeed for Gov. General Jean to stick it to the E.U in such a gory fashion.
via: The Toronto Star
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DO THIS OR DIE
In response to a Time Magazine contest for ad agencies to develop an advertisement that served the public interest, Doyle Dane Bernbach (DDB) focused on the interest of their own peers: Marketers.
DO THIS OR DIE
Is this ad some kind of trick?
No. But it could have been. And at exactly that point rests a do or die decision for American business. We in advertising, together with our clients, have all the power and skill to trick people. Or so we think. But we’re wrong. We can’t fool any of the people any of the time. There is indeed a twelve-year-old mentality in this country; every six-year-old has one. We are a nation of smart people. And most smart people ignore most advertising because most advertising ignores smart people. Instead we talk to each other. We debate endlessly about the medium and the message. Nonsense. In advertising, the message itself is the message. A blank page and a blank television screen are one and the same. And above all, the messages we put on those pages and on those television screens must be the truth. For if we play tricks with the truth, we die.
Now. The other side of the coin. Telling the truth about a product demands a product that’s worth telling the truth about. Sadly, so many products aren’t. So many products don’t do anything better. Or anything different. So many don’t work quite right. Or don’t last. Or simply don’t matter. If we also play this trick, we also die. Because advertising only helps a bad product fail faster. No donkey chases the carrot forever. He catches on. And quits. That’s the lesson to remember. Unless we do, we die. Unless we change, the tidal wave of consumer indifference will wallop into the mountain of advertising and manufacturing drivel. That day we die. We’ll die in our marketplace. On our shelves. In our gleaming packages of empty promises. Not with a bang. Not with a whimper. But by our own skilled hands.
This is more than an ad - it’s a manifesto that should be printed, mounted and read in every office. Old DDB print copy can be read over and over again, and lines like this make it a worthwhile activity:
“There is indeed a twelve-year-old mentality in this country; every six-year-old has one.”
Maybe customers aren’t as dumb as they/we think. A thought as valid today as the day it was published.
Best startup office?
The with arse falling out of the economy and subsequently the travel industry, there’s never been a better time to dedicate 6 months on that million-dollar startup idea you’ve never got around to doing. Why not pack your laptop and even your startup team and move somewhere beautiful?
For me, the aggregate price of moving to a tropical paradise (Bahia, Brazil) to concentrate on a few personal-professional projects was a much easier investment than balancing work/life/rent/startup back in Sydney.
Flights to South American countries like Brazil, Colombia or Bolivia have dropped significantly in price over the past 6 months, with returns under $1000 pretty easy to find.
I’m currently working in Morro de Sao Paulo, a tropical island in the north of Brazil, where there are no cars, only donkeys and wheelbarrows. Suffice to say, the tranquility is pretty conducive to long but pleasant work-hours.
My office:
- Rent, food, booze & broadband wi-fi for around AUD$50 per day total. This would suit up to 4 people. What does your office space, plus home rent, plus utilities for both add up to?
- Seclusion and serenity, with the most virulent distractions being small long-tailed monkeys on the balcony and the occasional chirping gecko.
Think about the essentials for your startup and why exactly you need to be in the city you’re currently in? If you’ve saved a bit of money, or secured some initial investment, would that money go further somewhere else in the world that might additionally benefit your business?
The most expensive book on Amazon
Riveting. Denouement leaves a little to be desired, but overall, 2 thumbs up.
This book costs USD$8,539.00
The reviews are hilarious, but something in me doubts all of them are genuine. Call me a cynic.